Top Tips for Finance Sector PR

Finance sector PR can be a very competitive environment, with a large number of players competing for limited space.The key players in the sector are high street banks (both domestic and foreign), building societies, money aggregator sites, consumer groups as well as other specialist providers. As such, it pays to know your competition and apply a carefully considered PR strategy to ensure your voice is heard.Before you beginIt’s important to understand the number of different routes to market your finance business before selecting the best type of media to target.Obviously, people ‘buy’ personal finance products through a large number of sources (eg. high street branch, online, telephone, money aggregator sites, financial advisor, direct sales stands, supermarket checkouts etc.); often, where the product is sold is reflective of the complexity of their need and the product.This route to market will almost always also influence the media choice of potential customers (e.g. if your customer is buying via a money aggregator site (e.g. moneysupermarket), they might read other online reviews/stories), and you should bare this in mind when deciding what type of media to approach.Insight, advice and much moreMost national personal finance sections and online news sources carry some sort of ‘best buy’ comparison tables to help guide their readers. Getting your product showcased here can do wonders for your business.Outside of best buy tables, titles vary significantly in the information and stories they will carry; some like surveys and research where others prefer case study lead articles and features that contain opinion and advice.Analyse your target consumer and understand the media they consume – this will guide your PR strategy.Setting the agendaIt’s important to understand where publications take their news from. Some publication write based on their post bag, while others will rely on industry commentators to help identify hot topicsBecause of the importance of many commentators, it is worth considering them as an extra audience/media outlet and you should plan an engagement strategy with them into your PR strategy.It’s important to stay up-to-date. Often online bulletins/emails from key industry titles will set the agenda – by identifying a story early on you may be able to add to the debate and provide further comment.Think laterally. Just because you didn’t initiate the story it’s worth considering if you can add to it with statistics, comment, further insight or even a case study that illustrates the topic.

Taxy Advertising Metrics

Taxy advertising metrics are used to assess and evaluate the performance and efficacy of a marketing campaign using the common public transportation as media.Advertising has positive and negative repercussions. Despite the negative aspects of advertising, advertisers and companies still employ different advertising tools to generate leads and revenues and to improve brand awareness.Advertisers are always on the look out for innovative approaches in sending messages to customers and potential buyers. Aside from the traditional advertising techniques, companies and marketers employ different marketing tools, regardless of their viability. Experimenting techniques to expose and extend marketing messages is perhaps a constant aspect of advertising. Companies and advertisers may have yet to determine to make a repeat on the certain advertising campaign when there is a proper report and information of the effectiveness and efficiency of the marketing technique. To come up with particular solutions in employing marketing techniques, it is important to measure the performance of a certain marketing campaign.Taxy or taxi advertising is part of the outdoor marketing campaign. Similar to other advertising campaigns that use transportation in bringing messages to potential markets, this kind of advertising technique must be planned and assessed. Cost is often involved in every marketing campaign. It is only appropriate to make budgets and to record actual cost as indicators of performance measure in carrying out the advertising campaign.Why taxi advertising?The innovative approach in advertising has not spared modes of transportation, such as trains, buses, and taxis in converting them into marketing media. The taxi, being a constant component on the road in every hour, has been deemed a feasible tool for placing promotional graphics and materials. This marketing campaign has been immensely popular in urban cities around the world, although it is heavily employed in the United States, as well as in European cities.Advocating this kind of advertising campaign may seem an issue. But if you think about it, the taxi being a popular mode of public transportation, is a feasible approach for advertising. The visibility of ads placed inside or on the chassis of the public vehicle is a factor in making it an advertising medium. Not only passengers can view the ads placed on the taxis , but also passers-by, tourists, and individuals who are constantly on the road.But the question is, can the effectiveness of taxi advertising be accurately measured?Anybody can see the ads placed on the taxi or displayed inside the vehicle. Because of the random placement of ads, advertisers cannot determine well the number of prospects that respond to the marketing materials. Poor targeting, similar to other outdoor advertising, is a characteristic of taxi advertising. The volume of response is nil; so is the number of persons responding to the ad message.To assess the performance of taxi advertising, it is important to conduct extensive research of the findings using this advertising medium. Surveys can be conducted, however, the accuracy of the result cannot be fully determined.To practically measure the effectiveness of the advertising campaign, it is important to identify indicators that have direct links to the existence and implementation of the marketing technique.Taxy advertising metrics may include budget, cost, revenues, and returns for determining how well the advertising works in increasing awareness and sales or revenue generation.

What is a Bridging Or Short Term Finance Loan? Do I Need One?

To begin with we will take a look at what exactly is a bridging or short term loan loan. A bridging loan can be described as a loan that covers the gap between one finance deal and the next. For example, a bridging or short term finance loan is commonly used in situations where ‘standard’ finance options cannot possibly deliver the finance you need within the required time framesBridging or Short term finance loans are commonly used in a number of situations, for example:
You have applied for and been unconditionally approved for finance, however days before settlement your financier advises that they are unable to complete the finance required as promised. In most cases an extension can be arrange, however if you have an uncooperative vendor, they may insist you complete the purchase contract on the required date, or stand losing a considerable deposit placed to secure the property.
An opportunity arises to purchase a well priced asset, provided you can come up with the capital in a short space of time. If the time frame required to provide the finance is shorter than two weeks, most ‘standard’ financiers will be unable to provide the appropriate funds to complete the transaction and the opportunity may go begging – however, a short term or Bridging Finance loan may allow you to seize the opportunity and allow time to refinance under a longer term arrangement.
What is my bridging loan secured against?Your bridging loan is generally an advancement against property security which is used as collateral. As a result your bridging loan is secured against property. Despite the fact that your bridging loan is secured against property you will be required to pay a higher level of interest due to the short-term nature of this loan, and the increase service levels provided to ensure a efficient and timely advance of the funds requiredWhat time frames can I lend my money over?Generally Short Term or Bridging finance loans extend for periods of 2 to 4 months although every good short term lender will give you the opportunity of flexible repayment times. As a general rule you will only pay the interest in monthly rests for the period you hold the advanced funds off with the principal amount being paid off at a time arranged between you and the lender. These terms are part of what you will negotiate in order to find the best solution for your needs.Advantages of a short-term bridging loanThe main advantage of short-term bridging loan is the superior service and fast turnaround provided by the broker or lender seeing the due diligence process fast tracked and decisions made quicker. Another great advantage of a bridging loan is the ability to get a very quick answer thereby putting your mind at rest in regards to your lending needs.Is Bridging Finance expensive?Not if you consider the opportunities or potential savings it can generate. Whilst the rate may appear high initially, it is much better to evaluate the entire cost of a Short Term or Bridging Finance loan based on the opportunity cost it generates.For example, if you have placed a 10% deposit on a property contract and without the use of a short term or Bridging Finance loan you stand to loose the entire deposit, PLUS be sued for potential specific no performance, the cost of a Short term or Bridging Finance loan on an overall basis may not seem that expensive. Further, if through the use of a Bridging Loan you are able to secure an opportunity that will generate equity or revenue far in excess of the initial costs of a Bridging loan, it is obviously very worthwhile to take out a Bridging facility to secure the opportunity.How to find a bridging loanThe fastest way in finding a bridging is to search online as the majority of brokers are available online and can service your needs quickly. Redtree capital as an example is committed to helping you find your finance solution within the hour.