Taxy Advertising Metrics

Taxy advertising metrics are used to assess and evaluate the performance and efficacy of a marketing campaign using the common public transportation as media.Advertising has positive and negative repercussions. Despite the negative aspects of advertising, advertisers and companies still employ different advertising tools to generate leads and revenues and to improve brand awareness.Advertisers are always on the look out for innovative approaches in sending messages to customers and potential buyers. Aside from the traditional advertising techniques, companies and marketers employ different marketing tools, regardless of their viability. Experimenting techniques to expose and extend marketing messages is perhaps a constant aspect of advertising. Companies and advertisers may have yet to determine to make a repeat on the certain advertising campaign when there is a proper report and information of the effectiveness and efficiency of the marketing technique. To come up with particular solutions in employing marketing techniques, it is important to measure the performance of a certain marketing campaign.Taxy or taxi advertising is part of the outdoor marketing campaign. Similar to other advertising campaigns that use transportation in bringing messages to potential markets, this kind of advertising technique must be planned and assessed. Cost is often involved in every marketing campaign. It is only appropriate to make budgets and to record actual cost as indicators of performance measure in carrying out the advertising campaign.Why taxi advertising?The innovative approach in advertising has not spared modes of transportation, such as trains, buses, and taxis in converting them into marketing media. The taxi, being a constant component on the road in every hour, has been deemed a feasible tool for placing promotional graphics and materials. This marketing campaign has been immensely popular in urban cities around the world, although it is heavily employed in the United States, as well as in European cities.Advocating this kind of advertising campaign may seem an issue. But if you think about it, the taxi being a popular mode of public transportation, is a feasible approach for advertising. The visibility of ads placed inside or on the chassis of the public vehicle is a factor in making it an advertising medium. Not only passengers can view the ads placed on the taxis , but also passers-by, tourists, and individuals who are constantly on the road.But the question is, can the effectiveness of taxi advertising be accurately measured?Anybody can see the ads placed on the taxi or displayed inside the vehicle. Because of the random placement of ads, advertisers cannot determine well the number of prospects that respond to the marketing materials. Poor targeting, similar to other outdoor advertising, is a characteristic of taxi advertising. The volume of response is nil; so is the number of persons responding to the ad message.To assess the performance of taxi advertising, it is important to conduct extensive research of the findings using this advertising medium. Surveys can be conducted, however, the accuracy of the result cannot be fully determined.To practically measure the effectiveness of the advertising campaign, it is important to identify indicators that have direct links to the existence and implementation of the marketing technique.Taxy advertising metrics may include budget, cost, revenues, and returns for determining how well the advertising works in increasing awareness and sales or revenue generation.

What is a Bridging Or Short Term Finance Loan? Do I Need One?

To begin with we will take a look at what exactly is a bridging or short term loan loan. A bridging loan can be described as a loan that covers the gap between one finance deal and the next. For example, a bridging or short term finance loan is commonly used in situations where ‘standard’ finance options cannot possibly deliver the finance you need within the required time framesBridging or Short term finance loans are commonly used in a number of situations, for example:
You have applied for and been unconditionally approved for finance, however days before settlement your financier advises that they are unable to complete the finance required as promised. In most cases an extension can be arrange, however if you have an uncooperative vendor, they may insist you complete the purchase contract on the required date, or stand losing a considerable deposit placed to secure the property.
An opportunity arises to purchase a well priced asset, provided you can come up with the capital in a short space of time. If the time frame required to provide the finance is shorter than two weeks, most ‘standard’ financiers will be unable to provide the appropriate funds to complete the transaction and the opportunity may go begging – however, a short term or Bridging Finance loan may allow you to seize the opportunity and allow time to refinance under a longer term arrangement.
What is my bridging loan secured against?Your bridging loan is generally an advancement against property security which is used as collateral. As a result your bridging loan is secured against property. Despite the fact that your bridging loan is secured against property you will be required to pay a higher level of interest due to the short-term nature of this loan, and the increase service levels provided to ensure a efficient and timely advance of the funds requiredWhat time frames can I lend my money over?Generally Short Term or Bridging finance loans extend for periods of 2 to 4 months although every good short term lender will give you the opportunity of flexible repayment times. As a general rule you will only pay the interest in monthly rests for the period you hold the advanced funds off with the principal amount being paid off at a time arranged between you and the lender. These terms are part of what you will negotiate in order to find the best solution for your needs.Advantages of a short-term bridging loanThe main advantage of short-term bridging loan is the superior service and fast turnaround provided by the broker or lender seeing the due diligence process fast tracked and decisions made quicker. Another great advantage of a bridging loan is the ability to get a very quick answer thereby putting your mind at rest in regards to your lending needs.Is Bridging Finance expensive?Not if you consider the opportunities or potential savings it can generate. Whilst the rate may appear high initially, it is much better to evaluate the entire cost of a Short Term or Bridging Finance loan based on the opportunity cost it generates.For example, if you have placed a 10% deposit on a property contract and without the use of a short term or Bridging Finance loan you stand to loose the entire deposit, PLUS be sued for potential specific no performance, the cost of a Short term or Bridging Finance loan on an overall basis may not seem that expensive. Further, if through the use of a Bridging Loan you are able to secure an opportunity that will generate equity or revenue far in excess of the initial costs of a Bridging loan, it is obviously very worthwhile to take out a Bridging facility to secure the opportunity.How to find a bridging loanThe fastest way in finding a bridging is to search online as the majority of brokers are available online and can service your needs quickly. Redtree capital as an example is committed to helping you find your finance solution within the hour.

Choosing the Right SEO for Your Small Business Needs

SEO could benefit many businesses who are looking to increase their online presence and drive more targeted traffic to their websites. Unfortunately the SEO industry is not known for its transparency and this can be confusing for businesses that are wondering just what exactly they will be getting in return for their investment.The SEO industry has also attracted a lot of cowboys who employ “black-hat” techniques that go against the policies of Google and the other search engines. You should make sure that your SEO will be done using ethical “White Hat” techniques.Businesses that unwittingly employ an SEO that uses these techniques may see short term results until Google discovers the footprints left behind by these techniques, at which point they will see a negative effect on their search engine rankings. The black hat SEO offers quick fixes and is usually long gone by this point!What’s With all the Hats?The term “Black Hat” comes from the old western movies, the bad guys always wore black hats! The good guys wore white hats, you will hear ethical SEO referred to as “White Hat” SEO. Remember the bad guys always got their just deserts!What Should your SEO be Doing for Your Business?It is important to know exactly what your SEO will be doing for you and how they will provide you with measurable results. Be wary of any SEO who offers a guaranteed ranking, it is impossible to guarantee a ranking with Google or any other search engine!Any SEO who can guarantee results without even knowing which keywords you want to target is using this as a marketing ploy, how could they guarantee results if you wanted to compete for keywords like “Apple”, “Google” or “Facebook”?!Without conducting keyword research it is impossible to tell how likely the success of an SEO campaign will be and how long it is likely to take. SEO is an ongoing process of research, testing and analysis. It takes careful planning to identify the best keywords and to then put a solid strategy in place to rank for those keywords.On-site and Off Site SEOSEO takes into account factors that are both on-site and off-site. On-site SEO entails an analysis of your website. It involves looking at many factors including the site structure, use of keywords, the sites content, page loading times and the HTML and CSS that the site is built with. Good on-site SEO benefits the end user and also helps to avoid any technical “Gotchas” that search engines don’t like, such as duplicate content.A good SEO will start by analysing your site and making recommendations to improve an optimise the site for both users and search engines. Off site SEO involves creating relevant backlinks from other sites to yours.Each backlink is counted by the search engines as a vote for your site. Websites are given an authority score called Page Rank. Each time a site links to you it shares a little bit of its page rank with you, links from high authority sites share more of this page rank than lower authority sites. Incoming links to a site are known as backlinks.To Follow or to Nofollow…Some links carry no authority at all, many links carry a nofollow attribute that tell the search engines not to count that link as a vote. Webmasters and bloggers might add this attribute themselves if they don’t their link to be counted as a vote for the external site or it could be automatically added by the platform they are using to publish their content, this is often the case when a site offers its user to add comments or content and the webmaster has little control over what links get created by the sites contributors.Links without the nofollow attribute are termed “dofollow” and pass page rank from your page to the linked page. In HTML there is no actual dofollow attribute, dofollow happens by default in the absence of a nofollow attribute. You should never nofollow internal links as this will cause any page rank that would have been passed to that link to just evaporate!Where Did You Get Those Links?You should ask your SEO how they will create backlinks, a good SEO will try to build a varied backlink portfolio for you. This portfolio should include high value links that are found in bodies of text such as blog posts. These usually carry the most page rank but also require the most work as the SEO will need to build connections with blog owners and often provide the content themselves.Any good SEO will look for quality over quantity, anyone promising a high number of links is probably best avoided. The search engines like to see “Natural Links of Love”, a few high quality links will go a lot further than many low quality links.Other linking strategies include using quality business directories or commenting on blogs and forums as well as using social media and social bookmarking sites.Link exchanges are best avoided as these two way links don’t look like natural links. Search engines can see the Internet as a series of connected nodes and easily detect unnatural patterns like this.Your Business, Your NeedsYour SEO should talk with you about your business needs and goals and also try to understand as much as they can about your target audience. If they don’t do this then they are unlikely to pick keywords that will attract and convert the right audience for you business. They should conduct extensive keyword research and be able to identify the keywords that will bring in more of the right traffic. Traffic is useless if it doesn’t convert!Added ValueYour SEO should also be able to research your competition and tell you what keywords they are targeting and also how much time it is likely to take to compete for the same keywords. They should also be able to come up with alternative strategies if those keywords are far too competitive for your budget or to bring in traffic while you work towards competing for the main keywords.SEO takes time, it doesn’t happen overnight. Your SEO should be able to provide you with a monthly report that shows how you are progressing through the search engine results for your keywords. They should also be able to run PPC campaigns on your behalf and also create content and copy for your site.Many SEO’s will also be able to promote you via social media and advise you on other Internet marketing techniques such as building mailing lists for email campaigns.The Bottom LineThe rate for an SEO varies an awful lot. Some agencies will charge upwards of 1000 a month! A small business should be able to find a decent SEO for around 300 a month, this depends on the level of service required but 300 should buy you a good campaign targeting 5 keywords.The first month is usually a bit more expensive as this is the month that the on-site SEO takes place as well as the keyword and competitor research.Some SEO’s offer a very cheap service, you get what you pay for and keep in mind that SEO takes a lot of time as it involves a lot of research, analysis and content creation.If the price seems too good to be true then it probably is! Don’t risk falling foul of black hat SEO techniques for a cheap price!